I recently had the opportunity to lead the full brand development for Altorney, a fast-moving legal tech company looking to break away from the traditionally conservative look and feel of the industry. The goal was to create a bold, modern identity with a high-tech edge — from defining the brand voice and messaging to designing logos, the website, and all supporting visuals and content. That included everything from press releases and blog posts to social media campaigns, investor decks, Teams backgrounds, and email newsletters. It’s been an exciting challenge to help shape a brand that stands out in a rapidly evolving space. Check it out at altorney.com (the site has since been manipulated by a third party and the design has been compromised).