Creating the SAFEhugg brand from the ground up was an incredibly rewarding experience, both creatively and strategically. From the logo and website to social media, trade show materials, advertising, and sales assets, every touchpoint was designed to feel warm, human, and genuinely supportive, reflecting SAFEhugg’s mission to provide accessible healthcare, mental wellness, and safety tools for those who need it most. The logo became the foundation of that story, a simple, inviting mark that reads as a smile, a bold “U,” and two people connected in a moment of care. From there, I carried that emotional clarity across an entire ecosystem of materials, ensuring consistency, energy, and approachability at every interaction. The response from the SAFEhugg team has been overwhelmingly positive, with continued gratitude and recognition for not only the creative direction but the execution under pressure. They’ve shared that my work played a critical role in pushing the brand across the finish line in time for their trade show launch, something they believe would not have happened without my leadership and delivery.
4 x 4 Trifold
Trade Show Booth
Banner Ads
Social Media Pages and Posts
Website
Glenda Hoffman Design 
You must be logged in to post a comment.