Bringing Altorney to Life—A Brand Built for Legal Tech

I recently had the opportunity to lead the full brand development for Altorney, a fast-moving legal tech company looking to break away from the traditionally conservative look and feel of the industry. The goal was to create a bold, modern identity with a high-tech edge — from defining the brand voice and messaging to designing logos, the website, and all supporting visuals and content. That included everything from press releases and blog posts to social media campaigns, investor decks, Teams backgrounds, and email newsletters. It’s been an exciting challenge to help shape a brand that stands out in a rapidly evolving space. Check it out at altorney.com (the site has since been manipulated by a third party and the design has been compromised).

Design Portfolio

This portfolio showcases a selection of my work from the past 15 years, spanning a wide range of industries, brand voices, and creative challenges. It reflects the evolution of my style and strategic thinking across multiple forms of marketing collateral — from brand identities and digital campaigns to print assets, pitch decks, and experiential materials. Whether crafting messaging for a startup or refining the voice of an established brand, each project represents a unique blend of creativity, clarity, and purpose.

Designing AccessData’s Website

In 2017, AccessData entrusted me with designing and project managing a comprehensive 250-page website launch. Each page was uniquely crafted with innovative tabs and features, resulting in a highly engaging user experience. Building on this success, I was subsequently commissioned to design and oversee two additional sites—one celebrating their 30th anniversary and another promoting a flagship event.

The final website’s look and feel resonated so powerfully with the client that my designs became the blueprint for a complete company rebrand, influencing all subsequent marketing materials.

View an archived snapshot of the website here: AccessData Archive.

Please note: Due to archival limitations, many features may not display as originally intended.

Homepage

Designing for Epiq Global

Collaborate with more than 28 marketing and communications professionals to advance projects and initiatives across multiple marketing channels – from printed material to web and digital media to conferences and events. Here are a few samples…

Designing Video Animations

Nothing beats a video animation for explaining concepts quickly while entertaining them at the same time. Animations are a great added piece to any website, blog or social media page. Enjoy viewing all my videos on my YouTube channel. I add to these monthly so be sure and follow my channel on YouTube.

Fun with infographics

The Hackett Group, a long standing client of mine, is a leader in business advisory, business benchmarking and business transformation consulting services, including strategy and operations, working capital management, and globalization advice. I’ve designed all their high end projects, including video animation, brochures, newsletters, slicks, event booth, kiosks, etc… Here is my most recent infographics projects.

Animation to promote on social media

I’ve enjoyed designing The Hackett Group’s best practices conference graphics and animations for their virtual conference.  

Here are two other ones:

https://youtu.be/7PDrFQ73Xek

https://youtu.be/7ks3Ofn63_s

EDD cloud marketing materials

I enjoyed venturing off from the typical photo treatments and used colorful illustrations and icons which proved to be quite refreshing for this industry.

Brightening a dreary office with glass art

I had the opportunity to design glass art for an office in London. The software company wanted to boost their employees moral by making the office atmosphere more creative.  The large illustrations were done in Adobe Illustrator, pulling from the images, icons, and illustrations I used in the past to develop the brand.

 

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Hair Product Logo

summerstrands logo ol rgb

THG Digital Excelleration Suite

Technology Software Logo

HaystackID contacted me after I designed their company logo and wanted me to design a logo for an offering “ReviewRight” eDiscovery technology.

 

ReviewRight logo

 

 

HaystackID Logo Design

I had the privilege to work with Rob Robinson, the CMO for HaystackID LLC and legal discovery technologist, to design the new logo mark for Haystack ID. Rob and I kept in touch for years, always knowing it would be great to work together in some capacity. It paid off for us, as we had a great experience working together. They love the logo and have used it to influence their brand image across all collateral.

HaystackID logo yellow & gray RGB

 

A Special Website for a Special Author

Tricia Martin wanted a website designed especially with her taste in mind. Even though she sells her books on Amazon, she wanted a site where people can get to know her better, read about all her books, and follow her blog posts. We thoroughly enjoyed working together and will continue to work on the site as the days go by. Her beautiful heart reflects in her writings and after reading her work I found myself feeling very calm and peaceful. Her website can be viewed at: soulbreakthru.com

Tricia Martin Website

QuantumLeap Marketing Package

Worked with The Hackett Group to create the brand for QuantumLeap. Designed the ad, sells sheet, video animation and a kiosk to hold the monitor… a quick turn around for a trade show that proved to be a big success.

quantum leap marketing package

 

Designing an Event Website

I had the pleasure of designing this event website promoting a partner conference in Dublin. Top navigation pulls you down the page instead of to another page. Here’s the link to the site: http://accessdata.com/partner-conference-dublin/

Dublin Invite website

Retractable banner for Okura

Progressing the company brand

I was a VP of marketing for a legal eDiscovery software and services company. During the five year period, taking the existing logo, I grew the company image, into a much more progressive and modern brand. My goal for designing this corporate brochure was to set the company apart from competitors, in a rather dry industry, with eye-catching graphics and intriguing content. Most of the images were created by combining a several photos and effects. Picking out three words to place on the images that describe the content helped to create curiosity. Coming up with creative headlines, and working with the writer to streamline the content, gave us an effective message captured new interest.

AD Brochure

Sales Slicks for Legal Software Company

AV-SalesSlick DC-SalesSlick  F-SalesSlick SM-SalesSlick XL-SalesSlick   DR-SalesSlick

Corporate Identity Brochure

I was hired by an agency quite awhile ago to design a 12 page corporate identity brochure, launching Enfrastructure (which is now called TechSpace). The black and white images are silver duo-tones, so they have a beautiful shimmer. The brochure helped launch their new concept successfully into a thriving business today.

 

 

Working Ranch Media Kit

Retractable banners for Advanced Depositions

 

Designing postcards for Advanced Depositions

 

 

 

 

Banner ads… capturing attention, clicks, ROI…

Looking back at my work done back in 2014. I designed these banner ads in hopes to grab attention and it worked.  ALM contacted me with reports that these ads broke records in having the most clicks throughs. Nice to know!

 

AdvDis Banner Ads

Advanced Depositions: A Revolutionary Digital Experience

In 2015, while serving as VP of Advanced Discovery, I designed the Advanced Depositions website—a transformative digital platform that broke away from conventional designs. Departing from the industry’s traditional approach, the site introduced a sophisticated and interactive experience, complete with state-of-the-art features and refined aesthetics.

Every element was engineered to enhance user engagement and streamline navigation, setting a new benchmark in digital innovation. This modern interface not only elevated the brand’s online presence but also reinforced our commitment to pushing creative and technical boundaries.

View an archived snapshot of the Advanced Depositions site here: Advanced Depositions Archive.

Please note: Some elements and features in this archive may not display as originally intended due to technical limitations of the archival snapshot.

GlendaHoffmanWebsiteDesign

Trifold brochure:

ADepo-brochure1

ADepo-brochure2

Advanced Discovery Retractable Banners

Screen Shot 2013-01-08 at 6.12.31 PM Screen Shot 2013-01-08 at 6.13.21 PM

Advanced Discovery: A Brief Case Study

In 2011, as VP of Marketing, I launched a bold new rebrand and website design for Advanced Discovery that broke out of the old mold of boring navy blues and the green legal industry standard. The fresh, SEO-optimized design drove significant organic growth—with 63% of visitors being first-timers—proving its effectiveness.

Our rebrand and marketing initiatives helped draw attention, keeping us in the Fortune 5,000 for five consecutive years while attracting top clients, exceptional talent, and keen investors, which led to a huge ROI.

View an archived snapshot of the original design here: Advanced Discovery Archive.

AdvancedDiscoveryHomePage

Multiple Brochures

E-blasts Design Projects

Branding a Building

Lisa with LightWorks has a great vision of developing the LightWorks corporate brand throughout the whole building. This is the beginning of finalizing the comps and developing the final art. Here’s the front and back entrance windows.

The Hackett Group Trade Show Booth Design

The Hackett Group (NASDAQ: HCKT), a global strategic business advisory, operations consulting and finance strategy firm, is a leader in business best practices, business benchmarking, and transformation consulting services including strategy and operations, working capital management, and globalization advice. Utilizing business best practices and implementation insights from more than 5,000 business benchmarking engagements, executives use The Hackett Group’s empirically-based approach to quickly define and implement initiatives to enable world-class performance.

The Hackett Group REL Newsletter and Survey Completed

These pieces are 24 and 20 pages, including charts, graphs, and photos of information regarding global business practices. The Hackett Group (NASDAQ: HCKT), a global strategic business advisory, operations consulting and finance strategy firm, is a leader in business best practices, business benchmarking, and transformation consulting services including strategy and operations, working capital management, and globalization advice.

Flexy Website Comps Completed

A company hired me to design some website comps that will sell jewelry to young girls.


Will Peterson Agency Logo Design

Will Peterson Agency, in San Antonio, Texas, hired me to design a logo for his company. He wanted the “Big City Know How – Hill Country Sensibilities” feel. I included some low res website mastheads comps to show him how the logo could be most effective.

Logo Completed for Vitamin D Fitness!

Dara Sandrini, a friend of mine, came to me wanting a logo for her new personal fitness and training business venture. I wanted to design a logo that was personal to her so we took inspiration from her tattoo and turned it into a logo! It fits her personality perfectly. Now she’s getting requests for t-shirts and hats!

Brochure for Solove Software

Solove is a local company, who created this software because of a need in their current store, Oreo. This is a three panel foldout brochure. Created the cover shot using three different photos.

The Hackett Group Invitation to Hear Tim Tebow


 

Museum of Natural History Invitation

The Hackett Group contacted me to create an invitation inviting their distinguished guests to a cocktail hour at the Museum of Natural History. The exhibit had the largest displays of dinosaurs. I designed an invitation that had a die-cut around the dinosaur, opening to full-bleed greens. It was a big success and created excitement and momentum.

Postcard Completed for Green Leaf Design

It’s such a pleasure to design a postcard for Shelby Nolan with Green Leaf Design. She designed the flowers for our wedding ceremony and reception. With a romantic, magical, baroque feel, everyone was mesmerized by her creativity. She produced exactly what I had visioned. Shelby wanted a postcard for a spring promotional. She can hand it out as a business card or mail it to her clients.

Fortus Logo Completed for Faris Lee Investments


Designing My Wedding Collateral!

Nothing is more rewarding than to finally design my own wedding and all the printed pieces that go with having a wedding. The brand turned out better then I had imagined. The whole wedding was truly a dream come true for me! Parie Petty at Western Lithographics printed the invitation, rsvp card, direction card, program, menu, table numbers, name placement cards and thank you notes as a donation to Wedding4Africa. Western Lithographics: parie@westernlithographics.com, 714-557-4621. I highly recommend Western Lithographics! Tell them I sent you!

Photography all donated to Wedding4Africa: Triplecord, Dazzling Images, Amanda Lynn
Wedding4Africa was developed to finance a project to help orphans. Michael and I committed to raise money to build a self-sustaining orphanage, schools and farm for Emmanuel orphanage though Heart4Africa. http://www.heart4africa.org If you’d like more information regarding our involvement please don’t hesitate to call or an email. I’d love to visit with you.

National Campaign for CrewSafe

Spellbound Development Group, Inc. is starting a new division of their company called CrewSafe. A restaurant can join the CrewSafe Alliance to benefit from discounted prices on restaurant supplies! Companies like McDonald’s, Taco Bell, KFC, CKE, Pizza Hut and Jack In The Box are all members of CrewSafe Alliance. CrewSafe came to me asking to come up with some ideas for a national campaign to draw attention to independent franchise owners to join the alliance. Using bold colors to match their website, I wrote fun attention getting headlines and imagery to motivate membership. These three inserts stack one on top of each other and is inserted into a die-cut folder to show headlines on the top.


National Ad Campaign Designed for PCCP

I designed this ad combining several different photos: the ocean, life preserver, and building image. In photoshop I used several effects and tools to create transparent water, reflection on the life preserver and building. Each photo was outlined, sliced and manipulated to create the end result.

Hillcrest Homes Logo and Stationery Completed

Once again, I enjoyed working with David Arnold to develop another logo and brand for a second company. He has a keen eye for design and color. He has good taste!

Logo and Stationery for Darwin Design

Darwin, better known as Darby, contacted me a few months ago desiring a new logo, stationery package, lawn and car signs. He’s a contractor/architect who works on beautiful homes here in Laguna Beach, California.

I Love Designing Logos!

Here are a few of my latest designs.