I was a VP of marketing for a legal eDiscovery software and services company. During the five year period, taking the existing logo, I grew the company image, into a much more progressive and modern brand. My goal for designing this corporate brochure was to set the company apart from competitors, in a rather dry industry, with eye-catching graphics and intriguing content. Most of the images were created by combining a several photos and effects. Picking out three words to place on the images that describe the content helped to create curiosity. Coming up with creative headlines, and working with the writer to streamline the content, gave us an effective message captured new interest.
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