Glenda Hoffman
949-466-2320
glenda@glendahoffman.com

Glenda Hoffman Design and Marketing I 2016-present I Creative Director, Designer
Self-motivated, visionary, a team player, obsessed with details, effective in brainstorming and creative meetings. Exceeds client’s expectations with a sense of urgency, strategic design approach and eye for design. Being well versed in juggling multiple projects and deadlines. Designed and project managed from start to completion: large corporate websites, branding software packages, corporate identity, logos, brochures, ads, animations, banners, etc… Includes managing web developers, writers, estimating costs, writing proposals, scheduling, account management, print management, invoicing, and marketing. Partial Client List: AccessData, Recommind, The Hackett Group, CloudNine, and HaystackID.

Qualifications and Skills
– BFA in graphic design
– 20+ years direct experience
– Creative ability to concept, design and produce effective, exceptional, eye-catching promotionals
– Provides efficient structure to align business and creative needs with sales, marketing and other departments
– Capable and experienced in working directly with executive level management
– Ability to take direction and to run with projects to complete closure on a proactive level
– Provides forward-thinking creative leadership and inspires creative collaboration
– Managing projects from conception through production, with extreme attention to detail (hour tracking, budgets, timelines, and deadlines)
– Preparing presentations, boards, creative decks, and other presentation materials
– Working with copywriter(s) to generate compelling creative ideas and concepts to fulfill creative brief
– A compelling presenter who is seen by the client and account teams as a strong advocate of creative
– A leader who inspires and motivates, and who can give clear and constructive direction
– Experienced in supervising and art-directing photo shoots
– Coordinating services with outside vendors: web programmers, advertisers, printers
– Coordinating with printers for print specs, quotes and press checks
– Supervising and preparing art files for final output/pre-press
– Ability to manage, train, and grow staff in a fast-paced company
– Excellent communication skills to keep creative team, colleagues in other departments, as well as, the management team up-to-date on progress and developments

Advanced Discovery  September 2011 – February 2016
Vice President of Marketing
– Developing brand and brand awareness
– Overseeing and designing all marketing collateral, for example, websites, brochures, slicks, advertisements, booths, banners, e-blasts, and more
– Maintaining SEO, website traffic, website UI, lead generation forms…
– Social media management on Facebook, LinkedIn, LinkedIn group, Twitter and company blog
– Responsible for press releases, public relations out reaches, bios…
– Strategize, organize, facilitate and schedule advertising, webinars, newsletter e-blasts, etc…
– Organize all trade show events, speaking venues, dinners, happy hours, etc…
Advanced Discovery: http://www.advanceddiscovery.com
Advanced Depositions: http://www.advanceddepositions.com

Glenda Hoffman Design  1996 – September 5th, 2011
Consulting/Freelance Business
Designed and project managed from start to completion all areas of design: branding, corporate identity, logos, brochures, ads, direct mail, websites, posters, tradeshow booths, magazines, media kits, packaging, etc… Includes sales, estimating costs, writing proposals, scheduling, account management, print management, invoicing, and marketing.

Partial Client List 1989 -2011
Panasonic, Sony, Hyundia, LA Times, OCB, Alergan, Franklin, Xerox, Parker Properties, Interior Lifestyles, LBA, City of Victorville, City of Aliso Viejo, Reb Mountian, Heery, Feris Lee, Lowe Enterprises, Lennar Partners, One Source, MDCI, Blue Tree Communications, Electronic Retailer, KGA Inc., Digitrends, iMedia, Enfrastructure, Advanstar Publishing, Divine Tribe Records, KMEX-TV, IEEE Publishing, ATEN International Co., Amies Communications, MedPartners, Marriners Stationers, Picerne Investments, UCLA, and HomeAid, TrendSpotters, The Xcell Group, Compact Clinicals, CU Mortgage Advisor, HB Resources, A Wines, Auto Genomics, iMeds, Corr Communications, Dave Busk Development, I Love Inns, Rauxa Direct, Women Helping Women, Healing Massage for You, HB Resources, Seven 4 One Hotel, The Hackett Group, 65Retire, Pinnacle Air, CrewSafe, and Solovue.

Advanstar Publications 1995-1999
Art Director for Dealernews Magazine: a monthly powersports publication
– Designed and produced the Dealernews monthly magazine which included a complete redesign of all layouts and articles
– Worked with writers and photographers and advertisers

Promotions Art Director: servicing 75 departments including various trade magazines, as well as, the trade-show industry
– Creative ability to concept, design and produce effective, exceptional, eye-catching promotionals and illustrations
– Designed and produced media kits, ads, direct mail pieces, posters, brochures, logos, tradeshow booths

Freelance Art Director and Creative Director
– Designed and produced various magazines, media kits, ads, direct mail pieces, posters, brochures, logos, tradeshow booths
– Created compelling photoshop and illustrator illustrations

The Shaft Group
Art Director
– Designed and produced illustrations, brochures, ads, direct mail pieces, posters, brochures
– Supervised and art-directed photo shoots
– Preparing presentations, boards, creative decks, and other presentation materials
– Working with copywriter(s) to generate compelling creative ideas and concepts to fulfill creative brief requirements

Ingram Micro
Art Director
– Designed and produced power point presentations and 3D motion graphics
– Capable and experienced in working directly with executive level management

Biola University
Manager of Creative Services
– Designed and produced various promotionals to include: advertisements, posters, brochures, logos, stationery
– Managed graphic artists: inspired and motivated creative team with clear and constructive direction
– Organized all scheduling, hour tracking, budgets, timelines, and deadlines
– Coordinated all print specs, bidding, match prints and press-checks

Campus Crusade for Christ
Art Director
– Designed and produced Worldwide Challenge Magazine monthly magazine
Art Director for the Mass Media Department
– Designed and produced advertisements, posters, brochures, logos, stationery
– Supervised and art-directed photo shoots

Texas State University
Manager of Student Graphic Services
– Designed and produced advertisements, posters, brochures, logos, stationery

EDUCATION
Bachelor of Fine Arts in Graphic Design
Southwest Texas State University

SOFTWARE SKILLS
Advanced skills in: Quark XPress, Illustrator, InDesign, Photoshop, Acrobat, Microsoft Office
Working knowledge: Dreamweaver and Flash

ACHIEVEMENTS 
Senior Art Exhibition: Honorable Mention-Graduation Invitations, Honorable Mention-Logo and Stationery

Maggie Awards: Five Nominations
AQE Awards: Six silver metals