GLENDA HOFFMAN

949.466.2320 | glenda@glendahoffman.com | linkedin.com/in/glendahoffman | glendahoffman.com

 

MARKETING STRATEGIST, CREATIVE DIRECTOR, DESIGNER

An accomplished leader, strategist, and designer recognized for turning business objectives into compelling results. Contributed to designing and building more than 40 brands into market leaders. Coach and mentor who enjoys setting up teams to meet any challenge. Demonstrated capabilities for shepherding programs through complex organizations and spearheading performance improvement initiatives. Proven record of accomplishment in strategy, branding, design, communications, and public relations. Extensive experience across all media and channels. Core competencies: strategic marketing and planning, brand development and management, digital marketing proficiency, leadership and collaboration, communication and influence, data-driven insights and analytics

•   Significant experience in marketing, design and brand development.
•   Proven ability to translate business objectives and strategy into effective creative solutions.
•   Highly collaborative style and client-service orientation, including strong listening skills and willingness to absorb feedback to improve creative content.
•   A compelling presenter recognized by client and account teams as a strong advocate of the creative process and product.
•   Strong understanding of the latest digital design trends, emerging technologies and branding best practices.
•   Well-versed in managing multiple, simultaneous projects and deadlines.
•  Extensive experience across all media and channels – including website and social media graphics, digital and print ads, PowerPoint presentations, infographics, graphs, charts, eBooks, emails, marketing collateral, conference exhibits, promotional banners and other media.

EXPERIENCE

Glenda Hoffman Consulting | Marketing Strategist, Creative Director | Feb 2016 – June 2022, August 2024 – Present

Self-motivated, visionary, team player who consulted and collaborated effectively with clients in diverse industries to advance their marketing and communication strategies. 

•   Exceeded client expectations through exceptional strategic approach, eye for design and obsession with details.
•   Effective in brainstorming and creative meetings with senior executive stakeholders.
•   Provided structure for aligning business and creative needs with sales, marketing and other departments.
•   Conceived, designed and produced effective, eye-catching logos and other elements of brand identify and ensured consistent application across all channels.
•   Designed video animations; directed video, film/photo shoots.
•   Managed multiple resources, including vendors, photographers, writers, printers, analysts, and web and interactive subcontractors.
•   Guided complex projects from conception through production, with attention to every detail – including budgets, timelines and deadlines.

Partial Client List: Panasonic, Sony, Hyundai, LA Times, Allergan, Franklin, Xerox, Parker Properties, LBA, City of Victorville, City of Aliso Viejo, Heery, Feris Lee, Lowe Enterprises, Lennar Partners, Digitrends, Advanstar Publishing, UCLA, Auto Genomics, Rauxa Direct, The Hackett Group, AccessData, CloudNine, HaystackID, Epiq and many more.

Epiq | Creative Director, Lead Senior Graphic Designer                                                                                   June 2022 – August 2024

Oversaw and directed all visual design, branding initiatives and marketing materials as the only in-house creative professional for a global, 8,000-person legal solutions provider. Collaborate with more than 20 marketing and communications professionals to advance projects and initiatives across multiple marketing channels – from printed material to web and digital media to conferences and events. 

• Revived a struggling rebranding initiative and took over from a 3rd party provider to reinvent the company’s visual design standards (including color palette, fonts, imagery and guidelines) and deploy them across multiple media.
• Translated Epiq’s branding, messaging and business objectives into creative solutions across multiple channels.
• Guided projects from start to successful finish, maintaining quality and excellent service to corporate teams.
• Managed work produced by multiple freelance graphic designers – ensuring adherence with quality standards, budgets, delivery expectations and alignment with objectives. Coordinated execution with numerous print, event, web and advertising vendors. Maintain corporate templates and asset libraries.
• Produced design and art for use in interactive and static digital content, as well as selected print materials.
• Prepared layouts for responsive HTML web-based landing pages with form-fill elements/HTML marketing emails.

Advanced Discovery | Vice President of Marketing                                                                                         Sept 2011 – Feb 2016 

Provided marketing and creative leadership for this eDiscovery service and technology company, one of Inc. Magazine’s 5000 fastest-growing companies in the US for four consecutive years, with 233% year-over-year increase in sales.  

•  Worked with key stakeholders including executive team, sales teams, project management teams to devise a marketing plan that supports the short-term and long-term company goals
•  Designed an updated company brand, ensuring the brand message is strong and consistent across all channels (e.g. website, promotional materials, signage, events, email campaigns, and internal communications) 
•  Developed marketing strategies to boost brand awareness, generate sales leads, and boost company morale
•  Coordinated industry events (e.g. trade shows, conferences, sales training, client appreciation dinners) 
•  Executed thought leadership resources and events (e.g. case studies, white papers, webinars, podcasts, round tables, and speaking venues)
•  Supported sales with organizing conferences, designing slide shows, brochures, invitations, holiday cards, postcards, and stationary
•   Directed the creation of videos, slide shows and photo shoots
•  Oversaw social media progress on Facebook, Linked-In, Linked-In group, Twitter and blog. Grew visibility metrics into the top 10 percent in its industry
•   Strategized and managed public relation initiatives, press releases, industry publication pitches and articles
•   Coordinated services with outside vendors, photographers, writers, printers, freelancers, analysts, web and interactive sub-contractors
•  Prepared and managed annual budgets for the marketing department and ensured spend is generating the desired results
•  Set, monitored and reported on goals and results, including digital metrics, campaign ROI, and customer engagement metrics

Advanstar Publications | Art Director for several Magazines                                                                        Art Director for Dealernews Magazine: a monthly powersports publication)
•  Designed and produced the Dealernews monthly magazine which included a complete redesign of all layouts and articles. Worked with writers and photographers and advertisers.

Promotions Art Director: servicing 75 departments including various trade magazines, as well as, the trade-show industry
•  Provided creative expertise to concept, design and produce effective, exceptional, eye-catching promotions and illustrations. Designed media kits, ads, direct mail pieces, posters, brochures, logos, trade show booths.

Ingram Micro | Art Director                                                                                                   
Designed power point presentations and 3D motion graphics. Worked with executive management.

Biola University | Manager of Creative Services                                                                                                
Designed and produced various promotionals to include: advertisements, posters, brochures, logos, stationery
•   Managed graphic artists: inspired and motivated creative team with clear and constructive direction
•   Organized all scheduling, hour tracking, budgets, timelines, and deadlines
•   Coordinated all print specs, bidding, match prints and press-checks

EDUCATION | BFA in Commercial Art and Graphic Design, Texas State University

ADVANCED SKILLS | Adobe Illustrator, InDesign, Photoshop, Quark Express, Microsoft Office, PowerPoint

Affiliations | Adobe User Group, LA Web Professionals, PRSA and Women in eDiscovery

ACHIEVEMENTS | AQE Awards: Six silver medals, Maggie Awards: Five Nominations, Senior Art Exhibition: Honorable Mention-Graduation
Invitations, Honorable Mention-Logo and Stationery